Thursday, 8 September 2011

MY VIDEO ANALYSIS

NOT READY TO MAKE NICE
By The Dixie Chicks




This Dixie chicks are a country band popular in America, their whole star persona was that they were beautifully musicians and sexy.  The band formed in 1989 in Texas.

 


During a London lead vocalist Natalie Maines to say ‘we don’t want this war, this violence, and we're ashamed that the President of the United States is from Texas
These words that she spoke offended so many people that it cost the band half of their fans and audience back in America.
After being marketed as a sweet but sexy innocent lovely country band that sang love songs they had to go for a new approach to win back their publicity. However on a personal issue they believed they had been treated completely wrong, they received hate mail, death threats, radios wouldn’t play them etc. this made them decide to fight back in a different voice, instead of pleading for forgiveness and apologising profusely like their ex audience believed they should do, they wrote a song, that was unlike their others, it was relevant to their situation and because it was so personal the song was filled with meaning and soul that helped create a very good song.
With this song they won
The question of how the group's new record would fare commercially attracted intense media interest.” (All publicity is good publicity)

With this scandal happening many of the other competing country musicians targeted the same audience with patriotic songs with American flags. This helped them seem better to the audience that were so hateful of the Dixie chicks. The lead singer Natalie Maines hated "The entire country may disagree with me, but I don't understand the necessity for patriotism. Why do you have to be a patriot? About what? This land is our land? Why? You can like where you live and like your life, but as for loving the whole country ... I don't see why people care about patriotism”

The video and lyrics all apply to this incident. They use dark black colours and old clothing like school clothing. They use short clips of them looking like there being told what to do and being treated like school girls in the Victorian times to reinforce their words that they shouldn’t be treated like this, they have the right to say whatever they want. They also keep up however their original star persona with them looking classy and strong and sexy.


Using black paint as a symbol of them being “misbehaved” and branded with this guilt on their clothes they helped portray the feelings audience felt about them during their words in a way that makes them seem like they are the strict old teachers in the school. They are asked to do lines on the black board and writing the words, ‘talking without thinking is like shooting without aiming’ the themes are black and red and they are wearing white, symbolising innocence whilst they are covered in black paint, to reinforce the idea of them being innocent and noe turned black, they cant get rid of the black paint, they now have the darkness branded on them.












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