MUSIC VIDEO CONVENTIONS

• NEGUS states that a music video is a promotional tool.
• ANDREW GOODWIN says 'music is not primarily a form but a promotional one
• Music videos are essential synthetic tools for marketing 
• PETE FRAISER a music video is part of the construction of the image of a particular band or performer, for an example lady gaga's videos are essential to show off her image and they construct her image or a boy band one direction





LADY GAGA USES MUSIC VIDEOS TO PORTRAY HER OWN UNIQUE STAR PERSONA



IN THEIR MUSIC VIDEO THEY TRY TO CONSTRUCT THE
GOOD BOY NEXT DOOR CLEAN AND GOOD LOOKING, TARGETING THEIR
PRIMARY AUDIENCE YOUNG GIRLS AND SECONDARY MIDDLE AGED
WOMEN, MUMS OF THE GIRLS