CAST LIST

Georgina Morton - 1920's woman

Tunde Ogundare - Working Class man / dancer

Ben Ikanade-Agba - Working Class man / dancer

Lizzy ward thomas - Band

Bella Neal - Band

Bethany Quinn - Band

Connor Vickery - Upper class man / dancer

Glen Pegado - Working Class man / dancer

Storyboard Animatic

RESEARCHING BLACK AND AFRICAN AMERICAN MUSIC FROM THE EARLY 1900's

1900-1930's
The research i looked into was the main big names of the past century to help us in our group establish how we are going to make our video look professional and potray our idea.

BERT WILLIAMS  AND GEROGE WILLIAMS

DEVELOPING IDEAS ON THE ZOETROBE FOR OUR VIDEO, POST THE ANIMATION

Our main problem with the idea was our main message about how black music has influenced our music today was becoming difficult because we were struggling on finding people appropriate to play the parts as the cast would have to be able to play the instruments and be Black we couldn’t have our message being played by white boys as it contradicts the idea.

 So we decided to think about the idea of using images of Black music legends and introduce them into our video using a cool way to present them. A ZOETROBE. This would enable us to try and create moving images of stars that have influenced music into our video aswell as using our own castings to show other aspects for example DJ’s and Dancing.

a zoetrobe clip

This example shows how the ZOETROBE works when we see the flickering and not when we see the images spin without the break between the two different images, enabling us to differentiate subconsciously and see a moving bird.

This is another idea of how to present a ZOETROBE within a music video. The images repeat around a song and a video.

Sony created the largest one in the world that i belived to be the most impressive of all of the ones i looked up and researched. it was smooth and looked alot like an acxtual film, althouogh we want to have our Zoetrobe looking old and authentic i used this as a good referance towards our idea.

EVALUATION AND ANIMATION

To go towards our planning and our video we put together our story boards and edited them on final cut in time with the song to enable us to see what the cuts would look like, as well as to help us practice using final cut and sort out our shots in order with the time of the song.

We got off to very good start with all of our shots in order and t6hen we started to cut them together, it took  us around 2h30mins to complete and we spent a while re-evaluating our shot choices along with our narrative choice and the idea of the band. The reason this came up was because the nature of the song we chose was a difficult one to cut in time with as well as making sense of the video. So we decided to rethink an idea of portraying our story line and our message in a way that would make sense and not look messy to match the song.

After we cut the song and completed the animation we decided that the narrative did not work and it did look messy, this meant that we now were going to have to put some more ideas on the table. We originally and still want to show within the video how black music has influenced the music from the early 1920’s to 60’s to the now.

All in all our animation was not a great success in terms of its look but it helped us a great deal with the thoughts and ideas of how it would have looked if we had not done the animation, this has saves us from a disorganised shoot day with little progress with our original idea. We now know that the idea and layout of the video wouldn’t work and the animation has saved us a lot of time.

VALS OF A TARGET AUDIENCE

VALUES
Our target audience is teens from the age aproximetly 14 to 25, their values are very sentered around music culture. the music world is what is concidered 'cool' and so when they look for music they are looking at prodominatly mainstreem, techno is part of the main stream music genre now.

ATTITUDES
the target audiences attitudes toi music would be relative to this tune because the songs are what they would hear in a club or a night out as it is prodominantly a dance track. thye would be more interested in the mixing with the new technology that they are mostly enrapped in than the singer or the music comihng from the raw instruments in the stereotypical view of the 14-25 year olds however there is a good singing voice and quality raw instruments for the minority that apreciate that aspect of a song.

LIFESTYLE
their lifestyle will suite this type of contempory music as the clubs and bars play this type of dance music. the ages of 18-25 go clubbing and the under 18's tend to go to mainly house partys being under age to drink in public places. they are all places where people drink and dance, this song is a typical for a night out.

MICHEAL WELSCH

This youtube clip I thought was very good at potraying the theory of the media as a machine. Welsch's idea is that the machine is us as well as using us

THE MACHINE IS US/ING US