VALUES
Our target audience is teens from the age aproximetly 14 to 25, their values are very sentered around music culture. the music world is what is concidered 'cool' and so when they look for music they are looking at prodominatly mainstreem, techno is part of the main stream music genre now.
ATTITUDES
the target audiences attitudes toi music would be relative to this tune because the songs are what they would hear in a club or a night out as it is prodominantly a dance track. thye would be more interested in the mixing with the new technology that they are mostly enrapped in than the singer or the music comihng from the raw instruments in the stereotypical view of the 14-25 year olds however there is a good singing voice and quality raw instruments for the minority that apreciate that aspect of a song.
LIFESTYLE
their lifestyle will suite this type of contempory music as the clubs and bars play this type of dance music. the ages of 18-25 go clubbing and the under 18's tend to go to mainly house partys being under age to drink in public places. they are all places where people drink and dance, this song is a typical for a night out.
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