VALS OF A TARGET AUDIENCE

VALUES
Our target audience is teens from the age aproximetly 14 to 25, their values are very sentered around music culture. the music world is what is concidered 'cool' and so when they look for music they are looking at prodominatly mainstreem, techno is part of the main stream music genre now.

ATTITUDES
the target audiences attitudes toi music would be relative to this tune because the songs are what they would hear in a club or a night out as it is prodominantly a dance track. thye would be more interested in the mixing with the new technology that they are mostly enrapped in than the singer or the music comihng from the raw instruments in the stereotypical view of the 14-25 year olds however there is a good singing voice and quality raw instruments for the minority that apreciate that aspect of a song.

LIFESTYLE
their lifestyle will suite this type of contempory music as the clubs and bars play this type of dance music. the ages of 18-25 go clubbing and the under 18's tend to go to mainly house partys being under age to drink in public places. they are all places where people drink and dance, this song is a typical for a night out.

MICHEAL WELSCH

This youtube clip I thought was very good at potraying the theory of the media as a machine. Welsch's idea is that the machine is us as well as using us

THE MACHINE IS US/ING US

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Your response is soundand you have been creative with your blogs, I particularly like the use of headings with good layout and design.  You have a secure knowledge and understanding of who you want your artist to be signed to; perhaps you could link this further by stressing the advantages that your artist has signed to the particular record label. 

Your clearly identify your target audience and have profiled them well, but could develop this with the use of VALS  VALS.  Good research into CD covers and you have a wide range of examples, and this would be developed further if you can link the real product to how it will influence your own designs.

MORE ALBUM COVERS AND SIMILAR SONG SET UPS

similar song idea



thiese images are similar ideas to the image i want however this is presented thisthese are set in the modern era the glamor and bright colours are areas i would like to take from these images however we only want to include an aspect of the colour and make it all about the glamour of the 1920's and contrast it with the ways things are better and worse with society now.

RESEARCH INTO OUR ARTIST

Our artist would be signed to the label that signs techno remix music. The songs that our signed also are probably songs used in club mixes and dj's for example dance trance music and techno swing music. it will be a minor record company Hoxton Whores is a company likely to sign them because of their signed artists are similar to Renee’s song 'Why Don’t You Do'

Our target audience would be a group from the age of early and late teens to mid twenties as well as maybe the older generation wanting to see the new version of a well known song from the 50's set in the 1920's.
However it may not be their taste as it is not an old song any more.

Before starting to design potential CD covers, I looked into Peggy Lees version of the song and her cover and then the gramophondzie mix version, (the version we have chosen as our song). I started by looking at the original  it didnt really fit our idea's for our video.  The image shows the star off to beautiful woman who is very glamorous. and used to have money. The cover would help attract the target audience. We want to combine the ideas of modern and old so i thought the use of brighter colour was needed more in relation to ours but the coverfitted well with their theme.

 

POTENTIAL ALBUYM COVER IDEA

Using google images and photoshop i decided to combine the ideas of old and new with colour and black and white which we hope to put in our video