EVALUATION OF POP PROMO PRELIM VIDEO

For our prelim task we were asked to film and edit a music video from an unsigned band. the class was split into three groups and were given a CD of our selected section of the song.

from that we listened to the different areas in our clip and decided what looked good and wrote them down in rough as well as drafting a story board of an image what we expected the shots to look like.

the shots we decided to give ourselves were influenced on our time given as well as the music. as we only had 25 minutes to shoot all of our chosen shots. we wished to do a tracking shot and a shot from above the drummer however the time we had we were being unrealistic and decided to do similar shots but not using the tracks or the genie lift. by making the trip of high and having an angled high shot over the drummer and the tracking shot idea we abandoned instead we thought we would cut lots of moving shots together in post production to create the feeling of quick and chaotic shots matching the sound of the music.

In our clip we were given the section when the guitar and drums both got to show off. this meant we could use extreme close ups for our advantage. for example the guitar section, we had a medium shot and then we did the same thing closer. to show a variety.

the singer was used a lot in our shots we decided to flick back to him a lot being the main center of attention in the song and placed in the traditional band position with the band behind him. however we wanted to make sure that all the band had a fair amount of screen time. this was easier than with a band that had a main singer and only a main singer as the lead guitarist also sang in the chorus's and took over a lot of the screaming areas of the song, for example the beginning and end.

in the production of the video me and my group all equally shared roles the more voiced members of the group took directing role more than the quite members however that was balanced out with the camera role and the playback role and well as being assistant directer choosing shot choices. although the choices of shots were already chosen and discussed by every member of the group.

our team worked really well, we all shared roles happily no one tried to take over and everyone got on well, this was due to our preparation all of us being able to make a compromise or settle for other peoples ideas over our own, because all of our concern was to make a good promo and so in order to make in look professional we had to get on although we got on anyway as a group with out needing to try.

EDITING EVALUATION
from my experience in final cut pro I found the editing process much quicker than before. this was because we could

AUDIENCE FEEDBACK

My you tube video had some feed back on the video itself.

this is so. creepy.
IAmGracesFace 5 hours ago

Amazing!!!!

unguy9fcp 3 weeks ago

As well as feed back from other viewers family and friends that i asked them to write up a small sentence on the aspect that jumped out at them the most, or what the noticed the most, after doing that i selected a variation of different comments on different areas of the sequence, they are the following...

William Day

"loving the pipes"

This showed that our after effects and photo shop, were well received.

Heather Wilkins

"really scary"

This confirms that out thriller theme is a successful genre and the plot fits into the category

Lizzy Ward Thomas

"why is the girl scared?"

This helps us see that our thriller leaves mystery which was intentional however we probably could have made the fact that it was a mystery more obvious. As we were hoping for the audience to trigger the fact she is oblivious to the bombs but the shows fear at the sight of the man.

Isabel Boddy

"the camera shots are really effective especially the shot of the clown moving in the second half of the

sequence. its timed well with the music and makes it more creepy and scary"

This is very positive feedback as we were going for this the 'creapy and scary' feel this quote helped us see another way of saying that the sequence was scary...

Fergus Brown

"I literally peed my pants at the sight of the girl in the mask, it was so

 clever with the sound and the lighting"

With the feedback we received we tallied up 95% liked it and 5% didn't we searched thought the different categories and discovered that the % that didn't like this were in the age group 8-12 years of age. this shows that its unsuitable for very young children as it doesn't fit in the the "U" certificate.


young children ages 7-12 would not be
appealed to this film as our reseach confirmed

 

ages 18 to 34 had really positive feedback and comments

If i was to criticise our sequence in any way i would say that it was maybe a little two dark at the end of the sequence, it ma have seemed too stereotypical. howver all in all i was really pleased with our feedback from viewers. 

ages from 34 upwards had really good feedback



 

Task 7 Looking back at your preliminary task, what do you feel you have learnt in the progression from it to full product?

With both of our tasks we were set out to do there was a very big difference between the two, as well as the time we were given was different we also had a very big difference in shot choices.

For example we were given a sheet to follow for our prelim task and we made our own more interesting shot choices for the final task

We were given 10 days for our prelim task for planning, shooting and editing. It took a very short amount of time and our shot choices were ordinary and following a structure given to us.

We were taught, wide, medium, close up and extreem close ups, establishing shots and over shoulder shots.

These were all very simple shots that kept the prelim task its self very simple.

With our final task we created our own story board made of eight pages

etc...

when we were editing the prelim task we were very new to the idea of final cut pro and any kind of editing, we were taught the basics of cutting and putting together but adding things like sound and effects we had no ideas how to or when it was needed. When it came to the final task we used a lot of sound, and effects. For example the door sound, the foot steps, the Churchill speech, the music in the second half, the hammer noise when he was breaking in to the bunker, the bombs, and air raids and airplanes. These were especially key to our sequence because of the twist. It is noticed that the little girl is more scared of the man coming than the bombs upstairs.

In our prelim task we had no sounds added on top at all. We used on effects to cut the scene together either however we used primary sound, like dialogue and the natural door sound.

In our final task the only transition effects we used were the fade. This was to show a certain amount of time has past. As well as making a smooth and professional transition into the tracking shot

Prelim Task

Task 6 What have you learnt about technologies from the process of constructing this product?

Task 5 How did you attract/address your audience?

Audience powerpoint for blog task 5

View more presentations from hurtwoodhousemedia5

Task 4 Who would be the audience for your media product?

We believe that blitz would attract a very wide age range of audience but in the safe boundary i think that between 12 and 24 year olds of both sexes. the film is set in the past so would be popular for students studying the blitz in history.

Blitz is set in the second world war, 1940, it would therefore be attractive to a wide range of audience, the period set could be attractive to a very niche audience, howeverthe young girl in the play could be a selling point to the younger audience as well as our actor being attractive to the older women.

The main audience would definitely be British as the film is set and based in Britain using a British cast. Although the film would hopefully show in America, the main audience would not be from America. British children would have been taught about the Second World War and probably even have close family members who were involved. This would be another reason for the British population to see this.

The majority of the audience would still be in education. We would want to target the audience from this age group because, they have no children or income and are still young enough to go out and see a film without, money or children as a worry, however we believe that the older generation who know more about that time period would want to come to, so the older generation may be interested too.

Task 3 What kind of media institution might distribute your media product and why?

'Blitz' is British made thriller film. After looking at film distributors like  'Paramount', 'Lionsgate', and '20th Century Fox’ 'Film Four' we decided that ‘Vertigo’ would be the best match for our film ‘Blitz’. A British film distributor would be ideal as our film is aimed at a niche British audience. We are looking at low budget distributors as it’s the first film and we is not likely to be in the cinema for a long time there for the company will mainly focus on a DVD release.

VERTIGO FILMS

Vertigo films is a UK media company founded in 2002, to distribute independent cinema 

In addition to its production and distribution activity,

 

We believe vertigo would be interested in taking on our film because unlike other British film companies they target a very wide audience, in age and gender, for example 'monsters'. This film is targeted generally at age’s 12 to 24 year old boys. It is a low budget alien film that boys of a young age would equally enjoy the film like older boys up to the age of 24 leaving room on both ends.

 

Street dance is another film, targeted at the similar audience age targeted at but unlike monsters targeted maybe more towards girls of that age group, however we believe blitz is targeting both sexes of that age which makes both these films good to compare to ours.